Parkway Sling and Softscape Collections Product Launch - 2017
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- Photo shoot - Scouted location and organized logistics for the shoot
- Marketing Communications - Wrote press release, email marketing, and created print advertisements and brochures using InDesign
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Ben Swanson, Photographer
Steve Elton, Art and Brand Direction
Demetrius Linebarger, Senior Marketing Manager
Myself, Project Manager, Copywriter, Email Marketer, and Content Creator
NEWS RELEASE
INNOVATION, HERITAGE, AND ELEGANCE INSPIRE NEW COLLECTIONS FROM BROWN JORDAN
July 8, 2017 (Irvine, CA) – Brown Jordan, the leading luxury outdoor furnishings manufacturer and distinguished legacy brand, announces its newest design, Softscape. Along with the addition of the Softscape collection, Brown Jordan adds Parkway in Versatex sling and a second Resinweave color to the Elements collection.
Softscape, designed by John Caldwell, offers casual sophistication, with clean lines that combine innovation, function and color. The innovative use of materials and advanced engineering allows Brown Jordan to launch a collection that is a classic style with a modern twist. “Softscape pays homage to our heritage and future, and displays the timeless elegance for which Brown Jordan is known,” said Steve Elton, Brown Jordan’s Chief Brand Curator.
The Softscape collection offers a complete line of outdoor furniture with Suncloth strap dining, bistro, and lounge seating and deep seating cushion pieces. The dining chair and chaise stack for easy storage. The cushion lounge chairs, love seat, and sofa feature Suncloth straps woven across the back and seat. Cushions strap into place to provide even more comfort.
Softscape is available in 22 Brown Jordan custom frame finishes, 12 Suncloth Strap colors and more than 150 exclusive outdoor fabrics for cushions, which allows for great versatility when designing for indoors and out.
Parkway Sling is the newest outdoor furniture group to join the contemporary Parkway collection, also designed by John Caldwell. The Parkway sling collection features modern lines and exclusive Versatex mesh. Parkway sling arm chair and chaise stack to add even more flexibility. With Parkway Sling combined with Parkway Cushion, Parkway Curviliner, Parkway Modular and Parkway Parabolic, the Parkway collection now offers Brown Jordan’s largest and most complete collection.
Elements, designed by Richard Frinier, is now available in a Cappuccino Resinweave. The new color provides the highly popular collection with additional flexibility by adding a deep, rich, multi-tone black brown option. The hand-woven Resinweave features a simulated mohair texture. Created to bring the various elements of good design and stylish form together, Elements offers uniquely shaped and artfully crafted pieces that set the stage for functional and flexible exterior and interior spaces.
Vector table tops are durable optional table tops with delicate thin lines spanning across the top. Durable and enduring, these tops are made of glass-fiber reinforced polymer for lasting strength. Vector table tops are available in square and round for occasional and chat tables and a rectangular top is available for a coffee or dining table. Available in Dove white and Oatmeal beige colors, Vector tops are compatible with Arbre, Campaign, Kolo, Parkway, Roman, Southampton, and Venetian table bases.
For more information about Brown Jordan outdoor furniture, please visit www.brownjordan.com
About Brown Jordan
Since 1945, Brown Jordan has designed iconic lifestyle furnishings that defined and transformed an industry. Established by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the first company to create furniture for full-time outdoor use. The first of these innovative designs, constructed of tubular aluminum and vinyl lace, was fittingly called “Leisure” and marked the birthplace of outdoor furniture.
Known for producing stylish, award-winning designs, Brown Jordan has built a reputation on more than 68 years as the industry leader in innovation and design integrity. The Brown Jordan portfolio features more than 30 collections in a range of styles and materials. Distinctive silhouettes are hand and machine crafted into high quality furnishings that enhance traditional, transitional, and contemporary environments. Our collections are designed for residential and contract environments, both indoors and out.
For more information visit www.brownjordan.com or visit your local showroom.
About Brown Jordan International
Brown Jordan International owns and operates a leading portfolio of companies serving the indoor and outdoor furniture industry. The company offers a wide range of furniture products and accessories under its own brands (including Brown Jordan, Tropitone, Winston, Texacraft, Charter, Wabash Valley and Urbanscape), licensed brands (including La-Z-Boy Outdoor) and customer private label brands.
Brown Jordan International maintains industry-leading design and product development capabilities comprised of a highly experienced stable of internal and independent designers. The company’s brand and product portfolio serves both the consumer and commercial (including but not limited to hotel & resorts, multifamily housing, municipalities, clubs and the university markets) channels.
Brown Jordan International is headquartered in St. Augustine, Florida.
Brown Jordan International maintains industry-leading design and product development capabilities comprised of a highly experienced stable of internal and independent designers. The company’s brand and product portfolio serves both the consumer and commercial (including but not limited to hotel & resorts, multifamily housing, municipalities, clubs and the university markets) channels.
Brown Jordan International is headquartered in St. Augustine, Florida.
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